As event organisers, we have really noticed the changes businesses are making during the recession. For example, in 2009, many companies have had to cut costs to address sales shortfalls but, for 2010 and beyond, they must address their sales and marketing strategies to deliver effective returns.
Events have been and will continue to be a successful sales and marketing medium.
We have found that during the tougher times, understandably, companies are hesitant to commit to budgets and are more cautious about guaranteeing returns. They are also concerned about the perception of hosting impressive events. These companies are in danger of underestimating and ignoring the value face-to-face meetings produce.
With every recession companies cut costs and the marketing gurus say that those who invest in sales and marketing will come out the other side stronger and more successful. This message is not always listened to.
Now, more than ever before, is the time to act. Sales are key to keeping a business afloat and live events, on whatever scale, are one of the best ways to produce sales and enhance your bottom line.
The real key to putting on a successful event to boost sales and business exposure is to work with event organisers who can execute a low budget event with a different approach and emphasis.
It might seem to some that working with specialist event organisers will be expensive and that many agencies cannot put on a low-cost event. This is quite the opposite, as venues, AV companies and other event suppliers are working together with event agencies to ensure that competitive (and budget conscious) rates are supplied during the current economic climate.
At In Any Event UK we have plenty of experience of working with budget-constrained companies, looking to host an impressive event. Contact us to find out how we can save you money and help out with your next event!
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